
About Us
SPARK is the brainchild of Prof. Dr. Michael Messerli from the University of Zurich, Dr. Patric Raemy from the University of Fribourg, and Prof. Dr. Kevin Reuter from the University of Gothenburg. We are dedicated to teaching and researching decision-making, argumentation, biases, discrimination, digital well-being, and AI and media literacy.
Our collaboration is driven by a shared vision: to apply our understanding of these topics practically, empowering companies, organizations, and institutions to make smarter and better decisions. This vision led to the founding of SPARK.
team

University of Zurich
Michael Messerli
Decision theory, rationality, artificial intelligence, foundations of economics

University of Freiburg
Patric Raemy
Media literacy, digital well-being, new media technologies, artificial intelligence, information literacy, deepfakes, role negotiation

University of Gothenburg
Kevin Reuter
Argumentation theory, critical thinking, biases, science and methods
From science to practice
Our commitment to science-based facts and our dedication to research set us apart. We contribute to cutting-edge research in our fields. This research is the subject of discussion both within the scientific community and in the public sphere.
This research puts us in a unique position to integrate the latest findings and techniques into our workshops and seminars. As a result, we offer you the most effective strategies for decision-making, argumentation, and digital well-being, promote competent use of AI and media, and help overcome biases and discrimination.